As I rode my bicycle to work this morning, I was contemplating short trip transportation business models. I have background in sustainability, procurement and/or sustainable procurement.
As I crossed the Story Bridge, I saw a City Cat. I contemplated the cost of operation and the price paid by consumers.
People swipe on, and swipe off for a fixed price contract (despite the warnings from Chris de Burgh).
Taxi passengers, do not fix their price and are charged by flag fall, distance and duration of their journey.
Uber have disrupted the market with fixed prices.
Now Lime scooters are disrupting the transport market further.
All the while, I am causing a minor disruption of my own, by riding my bicycle to work. I don't have to pay the ferryman,
